Yes, a Roku account is needed in order to enjoy all of the amazing features and over 2,500 streaming channels that this TV has to offer. However, the Roku account is completely FREE.
NOTE: Depending on which channels you want to watch, pay-per-view or subscription fees may apply. For example, if you're new to Netflix and want access to thousands of movies and TV shows, you'll need a Netflix subscription plan. If you're already a Netflix customer, however, you can start watching right away! Other streaming channels, like Amazon Instant Video, offer pay-per-view access to their programming (while 1000's of other movies and shows are free if you're a "PRIME" member). Visit www.roku.com/whats-onto learn more.
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